Wawa’s design system is designed to be adaptable based on specific requirements. They employ a range of styles, from functional to expressive, ensuring that the creative approach aligns with the intended use case. For instance, product copy and in-store signage prioritize functionality, while an event like Hoagiefest or their pizza launch is a big lift which allows for more expressive elements. It is essential for design to cover this spectrum while remaining faithful to the guiding principles and goals of Wawa.